Their cooler doors aims to capture consumers by displaying deals, product information, and advertisements. Retailers could also promote sales digitally through the touchscreen instead of using additional physical signs. Photo by Cooler Screen website Walgreens announced last year it was going to modernize the shopping experience at the drugstore chain by using digital screens on the cooler doors. The company says it expects its screens to reach 200 million viewers a month in the US this year. The screen then changes to show which items are available inside the cooler. It's planning pilots to expand its network of screens to other areas of the store. After that rollout, the company said the digital screens would expand to an additional 2,500 Walgreens locations across the U.S.Īccording to a video posted to YouTube last September, the digital doors are capable of displaying full-screen ads, and will recognize when a shopper walks past. In 2020, Cooler Screens announced plans to roll out the screens to 50 Walgreens stores in the Chicago area. The high-tech doors were created in partnership with startup Cooler Screens, a company building technology where "consumers experience in-store what they love about shopping on-line." Cooler Screens serves contextually-relevant, high impact advertising with 100 verified views at the moment of truth - immediately prior to selection. The pharmacy chain has recently rolled out digital screens replacing the traditional doors available in these sections, and some consumers are upset. An exterior view of a Walgreens store on Januin Mill Valley, California.ĭid your latest stroll through the refrigerated and frozen food aisles at Walgreens feel more high-tech than normal?
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